International Athlete Community calls on National Olympic Committees to address ‘Rule 40’ with all Athletes

The international athlete community today gathered in Oslo, Norway and made a unanimous call for the world’s National Olympic Committees (NOCs) to follow Germany’s lead by relaxing the restrictive International Olympic Committee ‘Rule 40’ so that athletes’ marketing and commercial rights can be liberated and “brought into line with the rights and modern norms athletes have come to expect in the digital age”.

Read More
Ben Nichols
Media Release: International Athlete-Led Movement launches "to change sport for the better and bring it into the 21st century"

A new international athlete-led movement for change launched today, aiming to inspire and drive change across the world of sport. Global Athlete will be a movement by athletes, for athletes aiming to collectively address the balance of power between athletes and sporting leaders, and enable athletes an opportunity for meaningful input into how sport is run.

Read More
Ben Nichols