Olympics - Athlete body says NOCs should lead on sponsorship freedom

Reuters · Alan Baldwin

LONDON (Reuters) - National Olympic Committees should take the lead in helping athletes win more freedom to promote their personal sponsors during Games, the head of the Global Athlete movement said on Monday.

Rule 40 of the Olympic charter states that participants in the Olympic Games cannot allow their "person, name, picture or sports performances to be used for advertising purposes during the Olympic Games."

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Ben Nichols